John Winning, CEO of Winning Group, officially launched Winnings, by opening phase one of the new Winnings Flagship Redfern Showroom.

Winnings, a new lifestyle and luxury destination for the entire home, includes leading retailers Winnings Appliances, Spence & Lyda and Rogerseller, in one destination. The new Winnings Flagship Redfern Showroom will include two tenancies spanning 2400 sqm in total, with the second tenancy opening later this year.

John Winning, CEO, Winning Group said the opening of phase one of the new Winnings Flagship Redfern Showroom sets the bar for retailing in Australia, providing the ultimate immersive and inspiring shopping experience for customers, in one destination.

“As a century-old business, we have continued to innovate multi-sensory shopping experiences for our customers. We are now delighted to offer customers our unrivalled customer experience to include everything for the home, with leading appliances, furniture, lighting, textiles, homewares and bathware retailers Winnings Appliances, Spence & Lyda and Rogerseller. Phase one of our Showroom, demonstrates our commitment to the customer experience and to achieve our mission to create the best shopping experience in the world. We believe that Winnings Flagship Redfern is the best experiential retail Showroom in the country and sets a new standard globally for shopping for your home”.

“Designed to engage all the senses, Winnings Redfern provides customers with an opportunity to see, touch and interact with the latest technologies and designs for the home. The Showroom is light and sophisticated, with the intention to feel like a sanctuary, just as a home should feel. Australian consumers are some of the most discerning shoppers in the world and have a great eye for design and innovation, so we know they will appreciate the quality and sensory experience of the Showroom”, said Mr Winning.

Katharina Kuehn, Chief Strategy and Neuroscience Officer, Winning Group said, “Customers can immerse all senses in the Culinary Theatre where they can smell and taste freshly baked goods prepared in the latest technologies, to testing products in our unique Shower Lab, to browsing our hand picked range of the best and exclusive brands from around the globe, which is showcased in a store design and layout that is based on neuroscientific principles, of how people like to shop and engage”.

Designed by Cera Stribley and featuring custom joinery designed by Fiona Lynch, phase one of the new Winnings Flagship Showroom showcases:

• World- leading and exclusive offerings and state-of-the- art displays - set amongst uniquely crafted displays, the Showroom features exclusive brands including Sub-Zero & Wolf, V-ZUG, De La Espada, Catalano, Falper, Fantini, and the world’s leading brands including Gaggenau, Missoni, Smeg, Miele

• Culinary Theatre and Coffee Bar - just like the heart of any home, the kitchen is the centre of Showroom and together with the dedicated Coffee Bar, provide inspiration, demonstrate the latest technologies and provide delicious treats for customers

• A uniquely designed homely aesthetic - the materials, joinery and finishing touches are refined and encompass the design of a contemporary home, allowing customers to not only to visualise what the products will look like in the context of their own homes, but also to experience a sense of home

• Shower Lab - an immersive experience where customers are able to touch and test shower heads, water pressure and how a fitting not just looks, but feels when it's in use.

Harry Boileau, General Manager, Winnings said “We are incredibly proud to launch the first phase of Winnings Redfern - there isn’t a shopping experience like it in Australia. Our unique Winnings experience includes our collection of brands across categories, which are seamlessly integrated throughout the Showroom and where everything is shoppable, unbiased advice from our Product Experts who don’t work on commissions, Culinary Experts demonstrating the latest technologies, free cooking demonstration and free delivery. We continue to offer our good old fashioned, award-winning customer service, in a modern and inspiring context.

“We look forward to opening phase two of our Showroom, which will continue to provide more inspiration for the home with more world-leading and exclusive brands including the pinnacle of luxury range cookers and alfresco appliances and furniture, a home cinema room, a collaboration room, home automation settings for living, dining and bathroom and three distinct lifestyle kitchens and bathrooms, which have been created on an understanding of our customer segments, their needs, wants, and their personal styles”, said Mr Boileau.